Tourism Development Strategy for Idlewild, Michigan
2013 REI Student-Led Faculty-Guided Project was funded to help the
Idlewild community achieve economic prosperity. The project analyzed
current conditions and developed a tourism development plan. The team
recommended a low-cost, grassroots-style campaign to slowly improve and
develop tourist attractions before starting more expansive projects.
Students determined that if their strategies were fully implemented, the
area could begin to develop more lodging options for tourists.
Though progress has been slow, there is a solid template now in place.
Idlewild has achieved national attention and recognition in solidifying
the importance of re-investment into the area. In 2015, the U.S.
Department of Agriculture (USDA) awarded the community with a $30,375
grant towards technical support on a project that will turn an old fire
station into a farmers market and community center, according to
Patricia Williams, CEO and Founder of ICDC. With time and community
investment, Idlewild could recapture its magic and once again become the
ideal Michigan summer getaway.