EDA University Center for
Regional Economic Innovation
Integration of Online Market Place and Main Street in Michigan Communities: Drivers, Impacts, and Policy Implications (2019)
Co-Learning Plan - 2019
Author: Peilei Fan, MSU Urban Planning
This proposal is to examine how online market place and Main Street can be best synergized for Michigan communities. The research questions are: (1) How have local business integrated e-commerce and reaped benefits of such integration? How have the built environment been transformed, either through a change in function for main street stores or the growth of fulfillment centers and logistics operations? (2) What are the key drivers and barriers that have affected the realizations of these benefits? What strategies may increase the integration? (3)What are the implications of exogenous factors, such as globalization, trade regime change, and tax regulations?