EDA University Center for
Regional Economic Innovation

Research on the Viability of the Pop-Up Business Model in Metropolitan Detroit (2014)

Project Details

Student-Led, Faculty-Guided Project - 2014

Author: Rita Fields, Madonna University

Summary

This project focused on a recent trend of utilizing pop up retail as an economic development strategy, specifically in Detroit. The project involved a data collection process and engagement process to utilize information from past pop up events for the planning and implementation of a pop up event. The two most important stakeholders with pop up retail are the land owners and the entrepreneurs. As a result, student teams were charged with conducting interviews with both landlords and pop up entrepreneurs. The results were used to create a pre-implementation framework that could be applied as guideline or checklist for landlords and entrepreneurs interested in launching a pop up business in the city of Detroit.

Author

Rita FieldsRita Fields, Madonna University

Dr. Rita Fields is an Assistant Professor of Management in the School of Business at Madonna University. Dr. Fields has prior experience investigating novel community activities using qualitative research methods. Prior to academia, Dr. Fields worked at the senior executive level in the healthcare industry for 10 years and in corporate America for 17 years. Dr. Fields is a member of the Eastern Michigan University Management Advisory Board, Society for Human Resources Management (SHRM), the National Association of African Americans in Human Resources (NAAAHR) and the Human Resources Association of Greater Detroit (HRAGD). She is a recent ex-President of the Marygrove College Alumni Board, a board member with South Oakland Shelter (SOS), a board advisor for the First Children Finance Fund, a member of the board for the Traveler’s Aid Society of Metropolitan Detroit, and was a member of the inaugural leadership team of Leadership NEXT. Crain’s Detroit Business named her among "40 Under 40" for 2008. In 2009, the Fusion division of the Detroit Chamber of Commerce honored her with a Young Professional in Health Care Services Horizon Award.