EDA University Center for
Regional Economic Innovation
Research on the Viability of the Pop-Up Business Model in Metropolitan Detroit (2014)
Student-Led, Faculty-Guided Project - 2014
Author: Rita Fields, Madonna University
This project focused on a recent trend of utilizing pop up retail as an economic development strategy, specifically in Detroit. The project involved a data collection process and engagement process to utilize information from past pop up events for the planning and implementation of a pop up event. The two most important stakeholders with pop up retail are the land owners and the entrepreneurs. As a result, student teams were charged with conducting interviews with both landlords and pop up entrepreneurs. The results were used to create a pre-implementation framework that could be applied as guideline or checklist for landlords and entrepreneurs interested in launching a pop up business in the city of Detroit.
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