EDA University Center for
Regional Economic Innovation
Network and Digital Media Strategies for Mobilization Toward Policy Change (2018)
Co-Implementation Plan - 2018
Author: Laleah Fernandez, Michigan State University
This project will focus on a digital media strategy for The Southwest Michigan Planning Commission (SWMPC) to improve awareness, consensus building and action, related to current topics of policy importance for economic development. In particular, this project will include a network analysis to help optimize the flow of information (e.g. remove redundancy), specify influencers/opinion leaders, and improve communication efficiency based on strength of ties and attributes among stakeholders. The project will result in a case study research paper and digital media outreach template for other regional economic development organizations.