EDA University Center for
Regional Economic Innovation
Upper Peninsula Economic Development Data Collection and Marketing Project (2014)
Student-Led, Faculty-Guided Project - 2014
Author: Jennifer James-Mesloh, Northern Michigan University
This economic development data collection and marketing project stemmed from the collective focus of two organizations, LSCP and UPCDC, which determined that business attraction and marketing were needed for the 15 Upper Peninsula (U.P.) counties. Business attraction and marketing are capital and time-intensive endeavors, requiring resources typically unavailable to economic developers in the U.P. Thus, the LSCP was charged with facilitating a regional-wide effort to create digital and hardcopy material aligned with the International Economic Development Council's (IEDC) site- selection data standards. The information collected was later converted by the LSCP into individualized marketing pieces for each county in the region.