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2014: Brightmoor Community Marketing Plan

Student-Led, Faculty-Guided Project - Spring, 2014

Authors: Marquerite Novak, Christian Sovana, Aaron Dawson, Ken Hall, Dawn Ceballos, Andres Dompierre, Michigan State University


This report examined current trends and recommendations to rejuvenate the main commercial corridor in the neighborhood.  Consisting of a socioeconomic analysis, a review of previous Brightmoor studies, an analysis of Strengths, Weaknesses, Opportunities, and Threats (S.W.O.T.), a comparative market study, parcel corridor evaluation of current physical conditions, and recommendations, this project is a valuable resource for communities interested in neighborhood rejuvenation.

View the Report